Facebook simply has too many eyes watching and thumbs typing every day. With a potential audience of 200 million users daily (total Facebook users nerly 500 million and half of them visit the site daily), a presence on Facebook is just too good an opportunity to pass up.

Using Facebook for social recruiting isn’t about sponsoring ads and posting help wanted ads as status updates. It’s about letting your network know that you have an opportunity for someone they might know. Social networking – more specifically social recruiting – is about word-of-mouth marketing. Recruiting on Facebook isn’t about just word-of-mouth but as Erik Qualman says, it’s “world of mouth.”

To get started recruiting on Facebook, it takes a simple 3-step strategy:

1. Create a Facebook business page for your company. A business page, unlike your personal page, is a public profile, searchable by the likes of Google, Bing and other search engines. In effect, a Facebook business page is like having a free website on the most popular networking site in the world. Even non-Facebook users can find and view your site when searching for a job.

2. Engage candidates on your Wall. Good candidates are looking for the right place to work just as much as employers are seeking the right candidates to hire. Before they apply, they want to know what it’s like to work for your company. What’s management like? What are the employees like? Getting employees to post updates about their daily activities gives candidates an honest, inside look at the job. Having employees respond to questions posted by candidates is an excellent way to engage them at the front-line and differentiate your company from the competition.

3. Post video clips of what it’s like to work at your company. Record interviews with employees. Give a tour of your facility. Demonstrate what a new hire might expect on his or her first day. You can also run contests to encourage employee participation in monitoring and posting updates to the site as well as referrals. The more activity on the site, the more likely your Facebook Business Pages rank will increase in the search engines and the more likely candidates will find you.

First point of call is the company website. Any company claiming executive and management positions will have a website that caters toward that industry, it is for clients as well as candidates. Navigate through it looking at news and events, examine the trade fairs and training courses that they have attended. Evaluate the executive jobs they are displaying on the website, then compare it to your own company requirements and trade magazine listings.
Check when jobs have been updated and whether there are overdue jobs still listed on the website.

Networking is a big part of seeking executive jobs so discuss with contacts what recruitment consultancies they have used or more importantly which their company prefers to work with. If you are targeting executive jobs in a specific company then find out which recruitment consultancy they deal with and win favour with them.

A great technique for whittling out the specialists is to use online job searches and recruitment websites. You do not even need to register, just search whatever job you are looking for, look at the various specifications and earning brackets then look at what companies are posting the jobs. If an agency has numerous executive jobs in your pay range then they are worth contacting.

As executive jobs covers a multitude of industries it is essential that the specialist agency you work with understands the individual clients they represent. Ask specific questions about positions and companies and always try and get everything in writing for traceability purposes. Many jobs are not advertised so build a relationship of trust with the agency.
Avoid joining many different agencies as this will affect your relationship with the specialist agency.

Agency Seeker can help you find a recruitment consultant with the industry knowledge and experience to make your job search or recruitment process as painless as possible. Whether you are an employer looking for a recruitment consultant to help with paralegal recruitment in the UK or a job hunter trying to find a list of UK healthcare recruitment agencies, their easy-to-use search will help you find local UK employment agency firms that specialise in your sector or industry.

In addition to searching their directory of agencies you can see agencies accreditations to choose the best recruiter to suit your needs. Register now and let them help you find your perfect recruitment partner.