Facebook simply has too many eyes watching and thumbs typing every day. With a potential audience of 200 million users daily (total Facebook users nerly 500 million and half of them visit the site daily), a presence on Facebook is just too good an opportunity to pass up.

Using Facebook for social recruiting isn’t about sponsoring ads and posting help wanted ads as status updates. It’s about letting your network know that you have an opportunity for someone they might know. Social networking – more specifically social recruiting – is about word-of-mouth marketing. Recruiting on Facebook isn’t about just word-of-mouth but as Erik Qualman says, it’s “world of mouth.”

To get started recruiting on Facebook, it takes a simple 3-step strategy:

1. Create a Facebook business page for your company. A business page, unlike your personal page, is a public profile, searchable by the likes of Google, Bing and other search engines. In effect, a Facebook business page is like having a free website on the most popular networking site in the world. Even non-Facebook users can find and view your site when searching for a job.

2. Engage candidates on your Wall. Good candidates are looking for the right place to work just as much as employers are seeking the right candidates to hire. Before they apply, they want to know what it’s like to work for your company. What’s management like? What are the employees like? Getting employees to post updates about their daily activities gives candidates an honest, inside look at the job. Having employees respond to questions posted by candidates is an excellent way to engage them at the front-line and differentiate your company from the competition.

3. Post video clips of what it’s like to work at your company. Record interviews with employees. Give a tour of your facility. Demonstrate what a new hire might expect on his or her first day. You can also run contests to encourage employee participation in monitoring and posting updates to the site as well as referrals. The more activity on the site, the more likely your Facebook Business Pages rank will increase in the search engines and the more likely candidates will find you.

There are many resources that espouse interview tips, resumes pointers and other methods to land the perfect career. However, the number one element of any career search is that of patience. Easier said than done in most cases, patience is the only thing that will help in times when it seems a career search is not yielding the expected results. With the career world constantly in a state of flux as people go from one professional experience to another, it can take a while before an opening decides to present itself. One should not give up hope of landing the career they need and desire but perhaps opt to leave expectation out of the picture altogether.

Leaving expectation out of a career search will help keep disappointment to a minimum. Unrealistic expectations can lead to negative thinking; this can taint a career search altogether. With so many others being on the hunt for their new occupation getting a call back, even if one’s skills seem to be a perfect match for the position, is not guaranteed. Individuals should submit their resume matter of factly and know that their perfect career is on the way; regardless of who does or doesn’t call them back. Positive self talk and visualization are just a couple of methods for letting go of expectation when searching for new employment.